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The McCord Museum
The Museum Team
Designer Linda Lundström's Collection in a Fashion Fundraiser at the M
November 12, 2001 — The McCord Museum held a fashion
fundraiser on Monday evening featuring the collection of
Canadian designer Linda Lundström. Two hundred guests attended
this special evening under the patronage of the five
Scandinavian ambassadors to Canada. Guests paid $100 a ticket
both to view Ms. Lundström's designs and to get a special
preview of the McCord's newest exhibition, Full Circle: First
Contact — Vikings and Skraelings in Newfoundland and Labrador.
Prepared by the Newfoundland Museum, the exhibition is
presented by Ericsson Canada and will open to the public on
November 15, 2001. "The fashion show is a great complement
to the exhibition," commented McCord Executive Director Dr.
Victoria Dickenson, "since Ms. Lundström is herself of
Scandinavian descent and her creations evoke the beauty of
Arctic landscapes." All proceeds from the evening will go
to the preservation of the Museum's Canadian Costume and
Textiles Collection, the largest of its kind in the world.
Lundström is an award-winning fashion designer based in
Toronto. Founder of the "Kiishik Fund" to increase
awareness of Native culture in Ontario's Red Lake District
classrooms, Ms. Lundström is most well known for LAPARKA, an
all-Canadian design that pays tribute to Native culture.
Lundström creates designs for "authentic women" who
do not define themselves by the clothes they wear, but by who
they are. Sixty new designs were modeled at the McCord by seven
models aged 17 to 40, in this first full-scale fashion show of
Lundström designs in Montreal. Ms. Lundström's creations are
carried across Canada and the United States.
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