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Designer Linda Lundström's Collection in a Fashion Fundraiser at the M

Montreal, November 12, 2001 — The McCord Museum held a fashion fundraiser on Monday evening featuring the collection of Canadian designer Linda Lundström. Two hundred guests attended this special evening under the patronage of the five Scandinavian ambassadors to Canada. Guests paid $100 a ticket both to view Ms. Lundström's designs and to get a special preview of the McCord's newest exhibition, Full Circle: First Contact Vikings and Skraelings in Newfoundland and Labrador. Prepared by the Newfoundland Museum, the exhibition is presented by Ericsson Canada and will open to the public on November 15, 2001. "The fashion show is a great complement to the exhibition," commented McCord Executive Director Dr. Victoria Dickenson, "since Ms. Lundström is herself of Scandinavian descent and her creations evoke the beauty of Arctic landscapes." All proceeds from the evening will go to the preservation of the Museum's Canadian Costume and Textiles Collection, the largest of its kind in the world.

Ms. Lundström is an award-winning fashion designer based in Toronto. Founder of the "Kiishik Fund" to increase awareness of Native culture in Ontario's Red Lake District classrooms, Ms. Lundström is most well known for LAPARKA, an all-Canadian design that pays tribute to Native culture.

Ms. Lundström creates designs for "authentic women" who do not define themselves by the clothes they wear, but by who they are. Sixty new designs were modeled at the McCord by seven models aged 17 to 40, in this first full-scale fashion show of Lundström designs in Montreal. Ms. Lundström's creations are carried across Canada and the United States.  

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Nike Langevin
Coordinator, Communications
(514) 398-7100, extension 251