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The MCord Museum Presents
UNPLUGGED, The Photo Exhibition

Montreal, Friday, December 4, 1998 — Following the huge success of UNPLUGGED, The Photo Album, the McCord Museum presents UNPLUGGED, The Photo Exhibition. On display until January 31, 1999, this exhibition will bring back all the horror — but also some of the splendour — of the ice storm that hit southern Quebec with such force in January 1998.

The approximately one hundred black and white photos on view show crumpled pylons, trees, park benches, cars, parking meters, telegraph poles, fences and billboards imprisoned in the ice, together with aid-workers and linesmen in action, soldiers clearing the mess, volunteers and victims.

"Despite the tragedy of the event, Quebecers showed tremendous solidarity during the crisis, and this is captured in the exhibition,” says the project's initiator, Marcel Renaud, president of Lookommunication inc.

The exhibition being held at the Museum is the third component of the UNPLUGGED project, following the photo competition, which was open to the general public, and the publication of a book, some of the profits of which were donated to the Canadian Red Cross. This album proved extraordinarily successful, selling close to 25,000 copies in a period of twelve weeks.

The exhibition includes, of course, the three winning photos from the competition, whose jury was chaired by well-known personality Gaston L'Heureux. In his preface to the album, Mr. L'Heureux writes: "After the shock and stupefaction came the reaction, a bit hesitant at first, but finally monumental, magnificent. Watch out Iceman, a new but deeply rooted solidarity has emerged to challenge you!"

UNPLUGGED, The Photo Exhibition is a travelling exhibition. It is being presented with the support of Bell Mobilité, Radio Média, La Presse, Météo Média, Radio Énergie, Radio-Canada radio, Carlson Wagonlit Travel, Zoom Média, the Canadian Red Cross, and the Canadian Armed Forces, Quebec Sector of the Land Force Command.

Annie Daoust
(514) 398-7100, extension 251

The Museum acknowledges the support of Canadian Heritage's Museums Assistance Program, the Ministère de la Culture et des Communications and the Conseil des arts de la Communauté urbaine de Montréal.