McCord Museum Mobile Apps
MTL Urban Museum
History at your fingertips
The iPhone application MTL Urban Museum provides a unique opportunity to revisit the history of Montreal landmarks such as Sainte-Catherine Street, Sherbrooke Street, Old Montreal, Mount Royal Park and the McGill University campus. Launched in September 2011, it superimposes historic images onto present-day views of 150 locations in the city drawing on the 1.2 million pictures in the Notman Photographic Archives.
The cutting-edge application, which uses augmented reality, is available for free in the App Store.
Your device's GPS function and a pin map help locate the views offered in the application. It superimposes a 2D picture of the location as it appeared in the past over a 3D image of the same spot today. Information is also provided about the title, the date the photo was taken, the name of the object, building or individual shown, the accession number, as well as a short description of what you are seeing.
Decals on the ground, particularly on Sainte-Catherine Street near Place Montréal Trust, the Centre Eaton and Complexe Les Ailes, as well as at Square Victoria and, this year, in front of Place Ville Marie and the Centre de commerce mondial, help to locate places where the application provides the enriched historical experience. MTL Urban Museum has been downloaded nearly 5,000 times to date with about 100 new downloads each month over the past year. To enhance the tour, 63 new decals were placed around the city in the spring for a total of 150 sites to discover.
An award-winning application
The MTL Urban Museum application is a first in Canada. It won the Gold Award in the category "Multimédi'Art Interactif" at the International Audiovisual Festival on Museums and Heritage (FIAMP), held in Montreal in October 2012. This international contest rewards the best museum achievements using new image and sound technologies.
A new Ivanhoé Cambridge circuit
Ivanhoé Cambridge is a world-class real estate company, which owns a portfolio with some of the most beautiful historic buildings in Montreal. Several Ivanhoé Cambridge properties are highlighted in the MTL Urban Museum application through archive images or red decals on the sidewalks in front of their doors.
This year, the real estate company is partnering with the McCord Museum and inviting visitors to follow a new circuit connecting eight different properties. Ivanhoé Cambridge has selected five points of interest for informative indoor components complementing the use of the application. They are located at Place Montréal Trust, Complexe Les Ailes, Place Ville Marie, Centre CDP Capital and 1000 de la Gauchetière. Panels in these buildings contain information and images from the application and various archives, including those of the McCord Museum. They enable visitors to learn more about the heritage of the sites and enhance the experience of application users. To round out the Ivanhoé Cambridge circuit, visitors are also invited to see the Centre de commerce mondial, Fairmont The Queen Elizabeth and W Montreal Hotel. A whole new way to look at downtown Montreal!
Map of the new Ivanhoé Cambridge circuit
In collaboration with