MTL Urban Museum
History at your fingertips
First in Canada the iPhone application MTL Urban in collaboration with Ivanhoé Cambridge Museum provides a unique opportunity to revisit the history of Montreal landmarks such as Sainte-Catherine Street, Sherbrooke Street, Old Montreal, Mount Royal Park and the McGill University campus.
The app, available for free in the App Store, uses augmented reality and superimpose historic images onto present-day views of 150 locations in the city drawing on the 1.2 million pictures in the Notman Photographic Archives.
New Montreal’s Mobile History Challenge
Every Thursday, we are launching mobile challenges in Montreal! Enter for a chance to win a Museum pass (worth $40) for two people.
Previous challenges :
A Ivanhoé Cambridge circuit
Ivanhoé Cambridge is a world-class real estate company, which owns a portfolio with some of the most beautiful historic buildings in Montreal. Several Ivanhoé Cambridge properties are highlighted in the MTL Urban Museum application through archive images or red decals on the sidewalks in front of their doors.
The real estate company is partnering with the McCord Museum and inviting visitors to follow a circuit connecting eight different properties. Ivanhoé Cambridge has selected five points of interest for informative indoor components complementing the use of the application. They are located at Complexe Les Ailes, Place Ville Marie, Centre CDP Capital, 1000 de la Gauchetière and Fairmont The Queen Elizabeth. Panels in these buildings contain information and images from the application and various archives, including those of the McCord Museum. They enable visitors to learn more about the heritage of the sites and enhance the experience of application users. To round out the Ivanhoé Cambridge circuit, visitors are also invited to see the Centre de commerce mondial, Place Montréal Trust and W Montreal Hotel. A whole new way to look at downtown Montreal!
Map of the Ivanhoé Cambridge circuit
Watch where you walk!
Decals on the ground, particularly on Sainte-Catherine Street near Place Montréal Trust, the Centre Eaton and Complexe Les Ailes, as well as at Square Victoria and, this year, in front of Place Ville Marie and the Centre de commerce mondial, help to locate a number of places included in the application
Not to be missed!